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Yasaman Shoaei

Founder and Head of Training

Yasaman Shoaei, with a rich 15-year career in the beauty and retail industries in Dubai, UAE, is the founder and head of training at INK Training Hub. Yasaman has successfully managed premier brands like Guerlain, Diptyque, Laura Mercier, Bourjois, and MAC, bringing an unparalleled wealth of experience and insight to INK Training Hub.

Yasaman’s entrepreneurial spirit drove her to establish her own makeup business, working with a diverse range of clients, from local and international designers to TV stations and publishing houses. This experience led to the inception of INK Training Hub, which was created to fill noticeable gaps in staff training and service education in the beauty and retail sectors.

A colour specialist by training, Yasaman’s academic background in Graphic Design and specialisations in Painting, Product Design, Magazine Design, and Colour, sets her apart in the industry. Yasaman seamlessly blends her industry experience, academic expertise, and deep understanding of beauty and retail sectors, making her a trendsetter in the field.

Benjamin Kershaw

Head of Marketing and Operations

Benjamin Kershaw, the Head of Marketing and Operations at INK Training Hub, is a well-established PR and Communications Strategist with over 16 years of experience in the GCC region. With a diverse client portfolio spanning the UK, Middle East, and APAC, Benjamin provides insightful brand consultancy services, propelling businesses to success across various sectors.

Having specialized in retail, beauty, wellness, and luxury industries, Benjamin has worked with renowned brands such as Mindvalley, LVMH, FFWD, I Saw It First, O Boticario, and Suit Supply. He also possesses rich experience in the hospitality, blockchain and NFT, fintech, and gaming sectors, along with organizing large-scale and live events.

Benjamin’s strategies are central to effective account management and meticulous execution of communications strategies, aiming to achieve core business objectives. With his deep-rooted understanding of regional and international markets and client needs, Benjamin delivers exceptional results, securing his status as a key figure in marketing and communications.

Visit our About Us page to learn more about our passionate team of trainers, each dedicated to delivering exceptional training experiences.

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INK Training Hub is your go-to training company, providing a variety of inspirational and informative beauty, skincare, and fragrance products. Innovation, Niche, and Knowledge are our three pillars of excellence at INK Training.



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United Arab Emirates
DUBAI : +971 (0)50 158 0677

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